Microsoft AI

Category
Brand and website

Role
Design, Direction, Strategy

Microsoft AI, or MAI, is a global team of humanists working to design technology that amplifies human potential and makes life meaningfully better. Grounded in warmth, trust, and humanity, we envision a world where AI deepens understanding of one another and strengthens our connections to the real world.

  • MAI Identity

  • Microsoft AI site

  • Typography

  • Event lanyards

  • Example applications

  • Featured team/sketch forms